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October 30, 2017

Millennial Pink in 2017

Filed under: Balenciaga — Tags: — admin @ 1:49 am
If you read a lot of websites that deal with women, aesthetics and Internet culture (and especially with the intersection of those three things), then you’re probably well familiar with the concept of Millennial Pink. If you don’t, I’m guessing the whole thing sounds a little suspect to you (how can a generation claim a color?), but you’ve definitely seen the phenomenon it refers to, first observed by The Cut. The term refers not to a single pink, but a set of shades tied together by their common refusal to be neither pastel nor bright, baby nor neon. They’re pink but not precious or loud, and they feel just right for a generation of women well into their careers in plenty of corporate corners not especially friendly to the trappings of traditional femininity. They straddle that divide between modernity and moderation, just like so many young women in their 20s and 30s do.
On an aesthetic level, Millennial Pink is also popular for a reason: the colors that make up its range are wearable in both casual and professional settings, and the ones that tend more toward peach can read as true neutrals at times. Of course, millennials aren’t the first people to embrace these shades: the color has long been associated with Prada and Miu Miu in my head because both brands have used it in their packaging for years. More recently, Mansur Gavriel has also adopted a Millennial Pink shade as its signature color.
The range and versatility of MP shades means that there’s probably one that would appeal to almost anyone, no matter their age, and the concept’s popularity mean that there are a ton of great Millennial Pink bags on the market right now from virtually every brand big and small. Check out 20 of our favorites below.

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